| Posted by: Derek Janssen at April 18, 2008, 6:31 pm | | Topic: 'Last Action Hero' vs. 'The Purple Rose of Cairo' Forum: groupsrv | | moviePig wrote: Quote:On Apr 18, 3:06 pm, calvin wrote: While LAH was still in theaters, I attended a video-business trade show where a representative of the Dove Foundation (censorship with a smile) assured me how much better the movie would've been if Arnold only hadn't spake the f-word... And when it came out--nervously scheduled one week *after* a certain much-hyped 1993 Steven Spielberg movie--one of THE all-time immortal pop-culture Ahnuld phrases of the late 80's/early 90's was born, out of Sony's damn-the-torpedoes marketing strategy in the pre-release interview junkets: "Oh, I heahd dose Spielbahg dinosahs were just tehbble...There's been all this hype, but everyone was walking out of the screenings, dey were so disappointed..." Either that famous interview line or the Burger King commercial became LAH's death-without-dignity epitaph, even for people who had never heard of the movie otherwise. Derek Janssen (and to top it all off, that NASA-ad stunt just seemed to fit) ejanss1@verizon.net |
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