| Posted by: Fraiman at January 5, 2008, 4:07 pm | | Topic: Scott explains why Hollywood didn't make much cash this year... Forum: Film Hobbit | | Quote: Originally Posted by Josh) What Hollywood.... and theater owners need to start getting in the business of is selling an EXPERIENCE at the theater, not selling first rights to see their latest movie. They still have the wrong mindset. People are going to need more than just "it's the only place you can see it" as a reason to go to the theater. I know that's not the reason I go. How do they do that, though? Unless it's Snakes On A Plane and you go the night of its release and people throw rubber snakes in the air whenever Samu-L Jackson gets intense. Cause, like. That was worth ten bucks to me. But not every movie features an opportunity for such rubber snakes. |
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